Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s, changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.
And we can summarize these branches into many main groups:
- Digital content making
The process of generating ideas for topics to address to a target audience with the purpose of their interaction on the Internet, which leads to achieving the goal of the content (e-mail subscription, participation on social media channels, comment, sales). Often times this process is conducted continuously to ensure that the desired results are achieved from the content or the project as a whole.
- Micro and medium services online
A term that appeared to express mini-services on the Internet, which do not require time or effort, provided by independents in the short term to owners of emerging companies, or small projects whose cost starts from $ 5 or more, and many global platforms have appeared, which have created bridges between small business owners and freelancers. , For buying and selling micro-services, and most of the skills fall under technical skills such as: design, writing, programming, marketing ... etc.
- Cpa & affiliate marketing
a) cpa: is an abbreviation for the phrase "Cost Per Action", meaning payment for an action or a specific reaction by visitors who send them to the advertiser's page. This action takes many aspects. This action can be the user's entry of his email on a specific demo page . Or it could be an entry of his phone number or full information, and this action could be a complete purchase or a paid subscription to a specific offer (monthly ...), so in order to profit from the CPA as an affiliate marketer, you must have a source Traffic sends visitors to the advertiser's demo page, and the latter pays you for every user who performs the required action.
b) affiliate marketing: It is a marketing system based on the exchange of benefit between the owner of the good, service or offer on the one hand (we will refer to it here as the advertiser), and the publisher or affiliate marketer on the other hand.
In affiliate marketing, the advertiser (you) gives promoting administrations to the sponsor as a trade-off for a specific commission to be paid by the understanding.
The possibility of commission promoting starts with respect to the promoter, who opens a commission showcasing framework for the products, administrations, or offers he claims, and the sponsor on his part decides the main measures, establishments and essentials that oversee his bonus advertising framework.
The commission advertiser presents an application to partake in this framework as per the reported conditions. The distributer is acknowledged or dismissed by the degree of its similarity with the guidelines and conditions declared by the promoter.
In the event that the distributer acknowledges, work starts between the promoter and the distributer, and the publicist pays the distributer through one of the online installment strategies, and on top of these techniques are bank moves, electronic banks, and the most significant of which is PayPal.
- Dropshipping
A term made up of two words, but there are many who refer to it as one word and write this like Dropshipping, and its literal Arabic translation means dropping the shipping process, and Drop Shipping is a type of online business that belongs to the world of e-commerce, and in which the online store does not keep its stock, but Once the buyer makes a purchase order from one of the products offered in the online store, the store accordingly makes a purchase order from a third party, and the third party (wholesaler, other large store or factory) ships the
product directly to the buyer.
- Digital investment
Digital investment has become represented in many branches and methods of making a return from investing money through the Internet, and an example of this is evident in the billions of dollars in the digital trading markets, there are trading platforms in commodities such as oil, as well as metals such as gold, silver, diamonds, and international currency trading.
In view of the complexity of the merits of the topic of digital commerce and profit from the Internet, we will devote a series of articles to talk about each of its sections, with elaboration on the details related to that, in the framework of building a comprehensive plan that bets on competing with the largest players and experts in this field.
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